MediaEssentials is our core training, designed to give you a thorough introduction to the skills you need to effectively work with the media. Our media strategist works through the most basic media skills, including developing a media message, writing effective press releases & introductory letters, and learning the on how reporters and the media operate. In the second part of the training, we'll focus on interview skills, preparing you for the toughest questions. You'll learn to create an effective sound bite and to avoid some of the most common interview mistakes.